NYCEDC's Marketing Department and Creative Services team set out to lift the MiNY Fashion brand by creating videos, social media campaigns, traditional and digital advertising, as well as out-of-home displays.

With guidance and oversight from the Mayor’s Office, Made in NY: Fashion lives within New York City Economic Development Corporation (NYCEDC), the City’s primary engine for driving economic growth, entrepreneurship, and job creation.

In collaboration with the private sector, Made in NY: Fashion is responsible for creating, developing, and implementing an array of specific programs to fortify fashion’s design, manufacturing, and educational sectors.