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NYCEDC worked with New York City's mayor's office to launch NYC Ferry in 2017. With brand evolution, creation, and guidance from Inomoto & Co, and NYCEDC’s marketing department and chief marketing officer, Edward Hogikyan, campaigns were implemented (and are still being launched) to help the public commute via NYC’s waterways with ease. 

 Why the lunchbox? 
 See the video for more info.  
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