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NYCEDC worked with New York City's mayor's office to launch NYC Ferry in 2017. With brand evolution, creation, and guidance from Inomoto & Co, and NYCEDC’s marketing department and chief marketing officer, Edward Hogikyan, campaigns were implemented (and are still being launched) to help the public commute via NYC’s waterways with ease. 

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 Why the lunchbox? 
 See the video for more info.